Who Needs A Label?

I am sitting here browsing the internet trying to find something to talk about for the post. All the while sitting in the studio as two of my producers, and two of my artist are in the midst of creating a new beat.  At this point of my career in artist management we have now advanced to the point where we can make our own original material. Even better for everyone we are at the level where we can get paid.

As I am browsing I come across an interview Matthew Knowles did with billboard.biz. Knowles, the father and former manager of iconic daughter Beyoncé Knowles discusses sync and how it has played an even bigger role in starting up an artist career. Syncing has been around. In the Interview Knowles talks how sync used to be more of "ancillary revenue source" and how "it took a back seat to radio, video, and touring". Now as he says it is "really one of the primary methods to gain exposure, promotions, and discovery for artist. 

Syncing is way for artist to license their original material digitally and sale it through outlets such as T.V. shows, soundtracks for films, or even YouTube music. Sites like cd baby offer this service for a simple setup fee depending on the type of membership. 

With this important tool management for independent artist can get the music out to all types of demographics and in turn gain more exposure for their artist. I for one am excited about this opportunities to get my artist music in films and television shows, all the while sitting back and collecting royalties for your material

The overall goal for my artist is to eventually sign a major label deal to sell records with the ability of mass distribution. However this is a good low to mid level source of still creating revenue while working to obtain that goal.